Experience
Insights

Is this the best B2B tech event in the world? Or the self-proclaimed biggest AI event of the year? These are just a few of the questions I had when boarding my plane from Sydney to San Francisco to join my US-based GPJ colleagues. It was easy to spot the attendees who were making their …

Experiences have unmatched power to shift behaviours. This is why we do what we do at GPJ: meaningfully connect audiences with your brand to help you achieve your business goals. We listen to your objectives, work with the best people, and deliver extraordinary experience campaigns that leave a lasting impression. To achieve this, one thing …

Happier, engaged employees lead to better performance. This is why we are passionate about creating employee experiences that help you set your teams up for success. We know that the best employee experiences… Armed with this knowledge, check out our top tips to keep in mind when planning your next employee experience TOP TIP #1: …

As the dust begins to settle on the travel and tourism industry’s most challenging period, Praytell’s Zoe Watson and GPJ’s Jess Quiney sat down to chat about the major trends influencing travel marketers this year, where the biggest opportunities lay and what we can all learn to keep delivering work that works. Zoe: We’re about …

Everyone is doing it, so we thought we would too. Chat to ChatGPT, we mean. So we asked ChatGPT some questions about the future of the experience economy and the answers may surprise you. It’s not over. It’s not outdated. It’s not going anywhere, any time soon. In fact, it is ever-evolving and “represents a …

As we get back into the swing of things for another new year at GPJ, our strategists look back at the some of the most interesting stories we shared throughout the year in our monthly Experience Intelligence reports, which explore the latest insights and trends at the heart of today’s experiential world. So, what were …

As the world transitions out of the global pandemic, the hybrid ways of living and working that we’ve grown accustomed to look like they’re here to stay. In fact, McKinsey recently conducted research indicating that Australian consumers intend to continue using digital means for activities that were done out of home pre-Covid, with online and …

The Metaverse is seen as the holy grail of the future of virtual platforms, with the power to unite all virtual worlds into one. In essence, this would mean users can freely move from one virtual world to the next, taking their personally designed avatar and wearing their NFT fashion purchased in multiple realms with …