How does experiential VR work
GPJ POV

How does experiential VR work

Right now, we’re seeing an explosion in demand for virtual reality content in the experiential marketing space. It’s an area that’s still relatively new, and there are a lot of untapped avenues to be explored. If you’re passionate about VR and believe that it’s a powerful medium like I do, then it’s easy to sometimes …

Learn More
Will robots take my experiential job
GPJ POV

Will robots take my experiential job

Just this week, Elon Musk made a firm statement about his concerns around artificial intelligence. AI is all around us. You may not see it yet, but it is here. IBM expects that its cognitive computing platform Watson will reach over one billion people by the end of this year. AI is being touted as …

Learn More
Are your events delivering value
GPJ POV

Are your events delivering value

At GPJ we believe that customer value for time is the key to the long-term success of your experiential events. I think you would agree we are all time poor, so when it comes to planning and delivering a customer engagement, be it an event or client meeting, we need to ensure that we are …

Learn More
The pixel puzzle
GPJ POV

The pixel puzzle

Vision systems and video standards are complex. At a consumer level we are bombarded with technical specifications in an attempt to sell the latest and greatest. At an events level we are producing bigger and better digital content and pushing the boundaries of available technologies. While this is an extremely technical and complicated field I …

Learn More