A realist in a virtual world (Part 3)
GPJ POV

A realist in a virtual world (Part 3)

The Metaverse is seen as the holy grail of the future of virtual platforms, with the power to unite all virtual worlds into one. In essence, this would mean users can freely move from one virtual world to the next, taking their personally designed avatar and wearing their NFT fashion purchased in multiple realms with …

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A realist in a virtual world (Part 2)
GPJ POV

A realist in a virtual world (Part 2)

When it comes to the decentralised platforms such as Decentraland or The Sandbox, one of the biggest problems for me is that their graphics are basic – very basic, like the kind of graphics (for those of us that remember) that were around in the 90s kind of basic. I’m guessing that the reason for …

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A realist in a virtual world (Part 1)
GPJ POV

A realist in a virtual world (Part 1)

The Metaverse. It seems like everyone is talking about it; how it’s the next big thing, how it will change everything from the internet to social media, to working, to life itself! Sounds like an amazing and exciting prospect, right? So, you can understand why behemoths like Meta (formally known as Facebook), Nvidia and Qualcomm …

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Smart Ways to Drive More People to Your Next Event
GPJ POV

Smart Ways to Drive More People to Your Next Event

At our core, GPJ creates human-centred experiences – in any format, on any channel – that connect brands with their audience in order to achieve their business goals. Building awareness, fostering interest and securing your audience’s attendance to an upcoming experience (in-person, hybrid or virtual) is a challenge for any marketer and yet key to …

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Brand purpose must evolve or risk extinction
GPJ POV

Brand purpose must evolve or risk extinction

2022, instead of marking the light at the end of the tunnel as many hoped it would, has already had more than its fair share of significant cultural moments that have shaken us all: more than six million lives have been lost as a result of the COVID-19 pandemic; ahead of the G20 Summit, we …

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What it Means To Be a Male Ally
GPJ POV

What it Means To Be a Male Ally

What do seat belts, bulletproof vests, medicinal research, office room temperature, hard hats, power tools, voice recognition, pianos and smartphones all have in common? They have all been designed, tested, and trialled in accordance with the average male size, tone, and weight. At each and every stage of any woman’s life and career, gender inequity acts as a metaphorical …

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Introducing the GPJ ANZ DEIB Initiative
GPJ POV

Introducing the GPJ ANZ DEIB Initiative

Introducing the GPJ ANZ DEIB Initiative “What does the B stand for?” – is a question I’ve been asked a few times when talking about the ANZ GPJ DEIB Initiative. “Is it the Diversity Equity & Inclusion Board?!”No, it’s not. “B is for Belonging”… it is the litmus test for ensuring that the efforts around …

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