EXPERIENCEGPJ

<h3>EXPERIENCE<span style="color: #99c13d;">GPJ</span></h3>

EXPERIENCE IS EVERYTHING

It’s a basic human truth that we need connection. Now, in the COVID-19 era, it’s more important than ever to find ways to connect.

Virtual experiences can still bring us together and allow us to share incredible moments and unforgettable stories that leave a lasting impression.

THE POWER OF EXPERIENCES

“In these strange times, consumers and businesses still want to experience brands and our clients still want to connect with their customers. For us, the only thing that changes is the way we facilitate that. Our strong focus on innovation-centric solutions and our culture of collaboration, exploration and bravery are still fundamentally what enable us to create unforgettable brand experiences.”

Caleb Bush 

SVP & MD, GPJ ANZ
MD ANZ, Project Worldwide

OUR EXPERIENCE PRINCIPLES
Whether it's online or off, we believe the best experiences...

REFLECT YOU

Designing authentic, meaningful and personalised experiences always starts with understanding the audience. Using audience insights, about real people in the real world, we can ensure the experience is curated with the audience at the heart of everything we do.

MAKE YOU FEEL

Great experiences should give us the ‘feels’. We’re sensorial creatures. From delicious food to nostalgic music, smooth textures, a sensual fragrance or a beautiful visual, we all actively seek sensory pleasure. Customer experiences that delight the senses connect with us at a deeper level.

CHANGE YOU

The way you think, act, feel. They should uplift and inspire, provoke, empower, educate or reward you. Whatever the impact, you should walk away from the encounter feeling like a different person.

CHANGE THE WORLD

Shared connections – deeper than Twitter – can transform the way we see the world. Building relationships is our most basic human instinct. We will more readily buy from a friend than a stranger, while experiences that elevate our status are often the most highly valued.

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