The Growing Influence Of Experiences

Podcast: Managing Marketing

Darren O’Meara, Troy Graham And Darren Wooley talk about the growing influence of experiences.

Episode Description

Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry.

They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-making, the value exchange in brand experiences, and the need for ongoing engagement post-event. They also discuss the role of technology in enhancing experiences and the challenges of measuring success in this dynamic field.

Ultimately, the episode emphasises the necessity of choosing the right partners and strategies to effectively leverage experience marketing and delves into the intricacies of experiential marketing, emphasising the importance of creating engaging brand experiences, understanding client expectations, and the role of specialisation in marketing.

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More episodes of the TrinityP3’s Managing Marketing podcast.