In this issue, we explore agency over tech, discover the playful world of kidulting, look back on storytelling at the Super Bowl, celebrate strides in experiential sustainability, examine AI images—and so much more.
In our February Issue we we explore experiential time travel, examine how brands are “sharing the pen”, unpack the issue of distrust, celebrate fashion’s next steps, dive into TikTok’s office romances—and much more.
As we dive into a new year at GPJ, our strategists reflect on the most interesting stories we covered in our monthly Experience Intelligence reports, which explore the latest insights and trends at the heart of today’s experiential world.. So, what were the top trends that defined 2023? Generative AI art spreading like wildfire. With …
Is this the best B2B tech event in the world? Or the self-proclaimed biggest AI event of the year? These are just a few of the questions I had when boarding my plane from Sydney to San Francisco to join my US-based GPJ colleagues. It was easy to spot the attendees who were making their …
Experiences have unmatched power to shift behaviours. This is why we do what we do at GPJ: meaningfully connect audiences with your brand to help you achieve your business goals. We listen to your objectives, work with the best people, and deliver extraordinary experience campaigns that leave a lasting impression. To achieve this, one thing …
As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …
Happier, engaged employees lead to better performance. This is why we are passionate about creating employee experiences that help you set your teams up for success. We know that the best employee experiences… Armed with this knowledge, check out our top tips to keep in mind when planning your next employee experience TOP TIP #1: …
GPJ is proud to be an agency of relentlessly curious creatives who share an innate passion for storytelling and a desire to better understand human behaviour. This month, one of our strategists, Aimee, has shared her diary for the events, lectures and talks she explored to fuel her creative thinking and unearth surprising insights.
As the dust begins to settle on the travel and tourism industry’s most challenging period, Praytell’s Zoe Watson and GPJ’s Jess Quiney sat down to chat about the major trends influencing travel marketers this year, where the biggest opportunities lay and what we can all learn to keep delivering work that works. Zoe: We’re about …
On 18 April 2023, we hosted our inaugural Experience Intelligence Live event, which explored the latest experience marketing trends, including highlights from the recent SXSW in Texas. Our esteemed panel included Simon Cahill, Head of Marketing and Commercial Partnerships from SXSW, who shared insights on how to make an impact and stand out at SXSW …
Everyone is doing it, so we thought we would too. Chat to ChatGPT, we mean. So we asked ChatGPT some questions about the future of the experience economy and the answers may surprise you. It’s not over. It’s not outdated. It’s not going anywhere, any time soon. In fact, it is ever-evolving and “represents a …
As we get back into the swing of things for another new year at GPJ, our strategists look back at the some of the most interesting stories we shared throughout the year in our monthly Experience Intelligence reports, which explore the latest insights and trends at the heart of today’s experiential world. So, what were …
As the world transitions out of the global pandemic, the hybrid ways of living and working that we’ve grown accustomed to look like they’re here to stay. In fact, McKinsey recently conducted research indicating that Australian consumers intend to continue using digital means for activities that were done out of home pre-Covid, with online and …
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