Shifting C-suite mindsets for an accelerated digital world .

GPJ delivered IBM Think Sydney in partnership with IBM as part of Think on Tour – a series of exclusive, invite-only, in-person experiences across the world after a two-year absence.

IBM Think Sydney explored data, AI, cybersecurity and business modernisation with the hybrid cloud through real local customer success stories.

IBM’s aim was to encourage conversations and an exchange of ideas, to help clients, business partners and key accounts develop strategies for survival in an accelerated digital world and to advance their organisation’s priorities.

GPJ conceptualised the event design and oversaw the entire event from artist management and technical production to venue management and show direction, which included IBM 90 – an experience to celebrate 90 years of IBM in Australia.

This one-of-a-kind event featured performances by world-class Australian musicians, Simona Castricum & Band, DJ Amanda Louise, and the beautiful contemporary performance “Welcome to Country” by Jannawi Dance Clan.

The Think tour had an exceptional audience attendance at every touchpoint, including:

  • 89 clients 
  • 139 Bp’s
  • 16 press and analysts
  • 15 external speakers and partners
  • 6 keynotes, 1 innovation talk session 
  • 15 breakout sessions, 5 self-paced.

There was a 78.5% conversion rate from registration to attendees.