The ASB CLASSIC will be one of the first consumer facing activations in Aotearoa featuring the fresh new face of the ONE brand.
As such, the stand design, fit-out and associated activity will be carefully curated to ensure maximum positive brand exposure and create exciting, memorable and impactful experiences for consumers, media and VIP guests attending the space.
IMPLEMENT
We built a two story structure to create two separate zones, ground floor dedicated to consumers and first floor for Corporate hosting.
Ground Floor
Ground floor was a fun space for consumers to interact with One NZ, make a donation to NZ charities via One Good Kiwi, play VR tennis game and capture a 360 photo moment along with receiving some One NZ merch.
Level One Lounge
We created a premium lounge experience amongst the trees, where guests could watch tennis on the big screen, enjoy light refreshments and soak up the tennis atmosphere.
Watching Venus play was an incredible experience, plus, the treehouse had a cool range of activities. All the staff at one.nz were very friendly and a lot of hard work went into making the event happen”.
One NZ VIP
“Awesome tree hut made it a more memorable experience!”
One NZ VIP