Bringing IBM’s worldwide community of thinkers, makers, doers and creators together in-person and online to build on the Think on Tour format for another year.

As IBM builds on their Think on Tour format, IBM Australia delivered a spectacular program tailored to speak to the most pressing concerns of their new and existing clients and business partners; unpacking how to turn challenges into opportunities with hybrid cloud and AI. 

To engage the event’s C-suite audience, we delivered multiple Keynotes, Spotlight, and Tech Byte sessions as well as a full expo floor complete with four distinct neighbourhoods and seven IBM activations. We created a beautifully scaled experience, taking inspiration from IBM’s main Orlando event and infusing learnings and local culture to make it a truly memorable experience

Think on Tour 2023 was also measured against IBM’s new global sustainability scorecard for events. By incorporating sustainability planning from the first briefing, GPJ delivered Think Sydney with the highest sustainability score of all Think events delivered to date.

  • 520+ clients, BPs, and press analysts
  • Over achieved target attendance of clients and partners by 135%
  • 80+  prospective new clients