Elevate, enhance, and engage your brand directly during Vodafone Business’ Annual Sales Conference.
ISSUE
Vodafone Elevate is to educate Vodafone Business & SME employees in Account Management/Business Development/Sales and Technical Sales/Solutions teams on ICT, and allow them time to network with Vodafone’s partners to hear the potential opportunities within their sectors.
INSIGHT
Collaboration and knowledge transfer can be challenging with teams working from home. However, Vodafone can use virtual experiences that are informative, engaging and fun to empower employees
IMPLEMENTATION
Vodafone New Zealand held a four day virtual event via the Swoogo platform with 400 attendees tuning in from all over New Zealand. The stream was made up of live and pre recorded content. Each day was roughly 2-3 hours long to ensure attendees were engaged. On days 2 – 4 there were three simultaneous streams, each stream discussing a specific company pillar which attendees selected during their registration.
IMPACT
1 reaction every 3 seconds
400 Welcome packs sent out pre event
5,000+ Impressions and over 800 likes
