At the Australian Open 2024, GPJ partnered with Yonex to create an unforgettable brand presence through innovative activations.
The Club Yonex pop-up store offered fans an immersive experience with interactive games, product trials, and meet-and-greet sessions with tennis stars, complemented by Yonex-themed food and drinks. At The Grand Hyatt, GPJ organised a streamlined distribution room for players and coaches to collect their match apparel and equipment.
Additionally, GPJ branded and managed the Yonex stringing room, upgraded and built custom racquet shelves, created steps towards functionality in the room and created digital assets to promote the Stringing Team. This comprehensive execution significantly enhanced fan engagement, supported player performance, and reinforced Yonex’s position as a leader in tennis equipment and apparel.
IMPACT
- 1500 Visitors over the 5 day activation at Club Yonex
- 2200 Yonex Fine Tuned Game – activation plays
- 35 min Approximate dwell time per person