‘Experience the Mainstream’. Join Youtube for a journey into Peoples main stream and feel what you audience does every single day.
ISSUE & INSIGHT
For the past decade, YouTube’s NewFront, Brandcast, has entertained thousands of clients in iconic New York City venues with special guests, presentations, and musical performances to showcase the platform’s content and products.
Bringing it from New York to Googles Office in Auckland. We needed to ensure the event was a representation of what happening on a global scale.
IMPLEMENTATION
We hosted Youtube Brandcast in Googles Auckland Office. Youtube invited 60 of their top clients for a Brandcast experience.
Kicked off the event with a networking hour with custom design cocktails before heading into Brandcast session. A key topic of the session was focused on ‘What makes great content’ in this they discussed, viewers wants and needs, creating authentic content that grabs the audience’s attention.
Following the session guests enjoy large canapes in the Google cafe, this allowed the group to continue networking and connecting. All guests received a branded KPOP as a departure gift.