Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue takes a look at ‘maxxing out’, straddling physical and digital realms, influencers’ growing influence, gaming one-ups — and so much more.
Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue takes a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call —and so much more.
Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue explores the art of disconnecting, celebrates pet-friendly experiences, and examines the blurred lines between online and IRL —and so much more.
In our latest Experience Intelligence report, we explore how brands are adapting to meet rising consumer expectations for authenticity and sustainability. From cutting-edge sports sponsorships and shifting tourism trends to new media engagement at the Olympics and the environmental impact of AI – discover how to stay ahead in a rapidly evolving landscape.
WE NEED TO DEMONSTRATE THE VALUE OF LIVE EXPERIENCES BEFORE IT’S TOO LATE The role that experience marketing plays in the marketing mix, as well as the business and commercial impact it can have, is an often hotly debated topic. Do live experiences really drive business results? In light of Gartner’s Annual CMO Spend Survey …
With the Olympics now over for another four years, it’s time to look back on the highlights and fondly recall the moments that made it memorable. However, when I try to do that, it’s extremely interesting which moments I recall the most vividly. Sure, there was incredible sporting prowess on show and those individuals deserve …
Experience marketers should maintain a consistent, high-quality, and relevant presence across touchpoints, interactions, and experiences, writes Jessica Quiney.
Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue explores long-established norms are giving way to shifts in consumer preferences as they prioritise intimacy, authenticity, and storytelling.