Brand marketing has evolved from one-dimensional advertising-centric campaigns to more integrated and strategic brand experiences that take place across advertising, PR, events, experiential, digital, direct, in-store and other channels.
The common threads tying all these touch points together are the delivery of a consistent brand experience and tight integration.
At its best, brand experience marketing takes the focus from passive consumption and redirects it towards participation and building relationships.
With strategic face-to-face events and integrated digital platforms, brand marketing becomes a two-way experience that inspires people to action.
At George P. Johnson, our award-winning brand experience agency is in the business of inspiring action. We give your brand a voice, a purpose and, most importantly, the means to engage an audience.
Learn more about our global brand engagement capabilities:
Benefits of Brand Experience Marketing
When your coordinated brand experience campaigns are focused on building brand relationships, you:
- Engage and Inspire Users to Immediate Action
- Increase Conversions, Revenue and Growth
- Generate Global Word-of-Mouth
- Inspire and Enable Your Workforce
- Create Long-Term Brand Advocacy
We’ve seen it happen at events like Dreamforce, where participants were introduced to new features like Chatter, learned about the benefits of the Salesforce ecosystem and partners, and were immersed in the company’s culture of innovation and giving back via philanthropy.
The seamless integration of social and mobile media played a huge part in the event’s success, as did the sophisticated and effective outreach program. But it was the attendees themselves who generated the most rewarding response, with:
- 14,000 active users of the Dreamforce App with Chatter, with 800+ groups formed and 55,000 posts
- 61,000+ Tweets related to Salesforce.com brands
- 308,000+ Facebook views (+203% week/week)
- 1,360 article mentions (+ 75% YoY)
Role of a Brand Experience Agency
We take a holistic approach to brand marketing, creating sustainable, integrated and immersive brand experiences.
What’s more, each GPJ customized brand experience is unique. It may look like Coca Cola’s Glaceau Pop-up Store or Jeep Rocks & Road, but it always promises to give you:
- Global Brand Engagement
- Strategic Use of Technology to Extend Reach
- Audience Insights and Market Analysis
- Measurable Results Transformed into Actionable Analytics
To deliver on these promises, we’ve assembled worldwide teams of creative strategists, digital experts, experience designers, architects, engineers, writers and programmers. These imaginative in-house experts work together to create:
- Award-Winning Launch Experiences
- Live and Virtual Events
- Award-Winning Original Media
- Consumer Campaigns, Press and Media Events
- Targeted Experiential Marketing Strategies
- Cutting-Edge Digital Integration
Impact of Brand Experience Marketing
Being brand experience enthusiasts doesn’t stop us from loving visual effects. We still believe that the excitement of a stunning first impression can generate significant ROI.
But its the long-term impact of your brand experience marketing that interests us most. After the fireworks have faded and the exhibits packed away, is an audience motivated to act on what they’ve seen? Is their emotional connection strong enough to make them brand loyalists?
These are questions we sought to test when we created the branded environment at Ciscos Smart+Connected Communities (S+CC Pavilion) in Shanghai, China.
The response was loud and clear:
- S+CC declared as one of two big bets for Cisco worldwide
- S+CC briefings delivered or booked exceeded the target by 124%
- The event generated a confidence uplift of 70% in Ciscos S+CC with customers
Unforgettable experiences, global brand awareness and measurable, long-term ROI. These are the tenets of GPJ’s brand experience marketing. And, naturally, the work were committed to delivering to you.
Brand Experience Marketing
A true brand experience is so much more than an interaction. It’s that moment in time when a customer not only sees the brand promise but is also able to live it in ways that drive deep affinity and loyalty. At GPJ were experts at getting to the heart of what matters most to your audiences and then developing holistic experiences that attract, engage, empower and activate individuals and whole brand communities.
Our approach to brand experiences is all about operating on multiple levels (rational, emotional, psychological etc.) and executing using the right mix of media and mediums that are authentic to the interests, behaviors and expectations of your customers.
The result is a natural, participatory brand experience that cuts through the clutter and truly engages, rather than just interrupt.