2025
Driving Confidence in an Electrified Future
The 2025 Lexus Future Catalyst Roadshow successfully convened 266 dealership staff from across Australia for a comprehensive two-day program held in Melbourne.
Commencing with a Business Session at HOYTS Chadstone, attendees were treated to a relaxed and engaging environment, complete with popcorn and choc tops, while receiving key business updates and insights into Lexus’ advancements in the luxury automotive market.
This session was followed by an exclusive cocktail function hosted on the rooftop of Hotel Chadstone, offering panoramic views of Melbourne.
Day two shifted focus to the driving experience hosted at their Centre of Excellence (CoE) facility. Here, dealership staff participated in a series of dynamic breakout sessions, including a dedicated exploration of electrification, an interactive digital showcase, and an engaging drive program.
Highlighting the NX and RX models, alongside other vehicles from the Lexus lineup, the drive program utilised both the inner and outer loops of the CoE test track, allowing dealership staff to thoroughly evaluate and test the capabilities of these vehicles, while also enhancing their product knowledge and ultimately bolstering their sales confidence.