Officeworks Leadership Conference:
Create the Future
Officeworks needed to unite 310 store and CFC leaders alongside 300 supply partners around its next phase of transformation for the 2027 Conference. The challenge was aligning the team around a unified vision, inspiring bold ideas to reinforce its position as a low-cost, customer-led retailer, and delivering a multi-touchpoint experience (including an Expo, Partner Meeting, and Awards Dinner) all while maintaining cost-effectiveness.
But transformational alignment doesn’t happen through passive presentations alone; it requires high-impact engagement, intentional moments of pause, and dynamic spaces that spark natural connection without inflating production budgets.
With this in mind, GPJ managed the end-to-end execution of this multifaceted event, blending high-energy creative touchpoints with meaningful cultural and wellbeing experiences throughout.
High-Impact Spatial Design: Utilising bold creative elements across the venue, such as a photo-worthy plenary entrance tunnel and vibrant window and stair decals, we drove excitement and visual impact cost-effectively.
Cultural & Wellbeing Integration: We opened the event with an immersive Acknowledgement of Country by Nartarsha Bamblett, Ganga Giri, and traditional dancers, followed by a Day Two breathwork session led by Megan Walters to equip leaders with practical everyday wellness skills.
Unified Engagement: We brought leaders and 21 Expo Partners together to align on strategy, exchange ideas, and celebrate achievements in an environment balancing business goals with shared experience.
The result was a seamless series of experiences operating as one that brought teams together for a clear vision for the company’s future.
