2026
Global Consistency, Local Impact: Scaling the Salesforce Partner Ecosystem Across Asia-Pacific with Precision and Seamless Cross-Agency Collaboration
Salesforce requires more than just event execution; they require a “One Team” approach that ensures the brand experience remains indistinguishable whether an attendee is in San Francisco, London, or Sydney. For the Agentforce World Tour Sydney, the challenge was to manage a high-density partnership ecosystem within the ICC Sydney, requiring deep technical knowledge of the Salesforce brand and synchronised delivery across multiple international and local sta
In a high-stakes collaboration with GPJ US, the local Salesforce team, and Opus Agency, we acted as the boots-on-the-ground experts to bring the “Agentic Enterprise” vision to life. Our role focused on the core of the event’s commercial and networking engine: the Partner Expo.
Integrated Partnership Management: Managed the end-to-end partnership element for the expo, serving as the primary bridge between global strategy and local execution.
Infrastructure & Design: Successfully delivered 60 bespoke sponsorship booths, ensuring every partner—from global giants to local startups—met Salesforce’s rigorous brand and quality guidelines.
Cross-Continental Synergy: Participated in daily collaboration across time zones to share brand knowledge and delivery expectations, ensuring the Sydney experience mirrored the high standards of the global tour.
Venue Leadership: Navigated the complexities of the ICC Sydney to optimize traffic flow within the expo, maximizing visibility for all 60 sponsors.
