Put AI to work for People
In a remarkable display of agility and expertise, GPJ Australia successfully delivered the ServiceNow World Forum at the ICC Sydney. Despite a compressed timeline and navigating a major global brand refresh, the team executed a highly successful event. The forum saw a significant year on year increase in attendees, boosting overall participation numbers to record highs and achieved a substantial rise in high level executive attendance. The event’s success extended beyond attendance figures with an impressive experience score confirming exceptional delegate satisfaction and contributed significant growth in marketing pipeline for the business.
The one-and-a-half-day program, designed and delivered by GPJ, was a cornerstone of its success. It featured a main keynote, an exhibition floor with live demos, and a dedicated meeting centre. World Forum also drew top-tier talent with key speakers like Joe Brumm, the creator of the globally beloved show Bluey and a memorable locknote session with Australian actor Eric Bana and entertainer Julia Zemiro, providing a high-profile and engaging experience for all attendees.
“The results to date, kudos from Adrian our new APAC President and incredible attention all the way up to the global ServiceNow executive team have been unprecedented. The year on year growth is outstanding.
Executive Marketing Team ServiceNow Australia
It’s been such a pleasure working with your team — we’ve loved the partnership and how you’ve brought everything to life so seamlessly (even with incredible hurdles like new brand guidelines!).
The bar has been set so high and can’t wait to continue to drive success together going forward. Please forward this as you see fit to all the team that have contributed to these incredible programs”