GPJ successfully delivered a highly impactful CPG for Business event for TikTok at Machine Hall.
The event drew 290 attendees, exceeding the initial KPI of 250.
Highlights
Highlights included a keynote address showcasing TikTok’s impact on brand awareness and digital marketing within the CPG industry. An interactive exhibition area was set up for attendees followed by a networking reception.
Execution
Overall, GPJ’s execution of the TikTok CPG for Business event was a resounding success, solidifying TikTok’s position as a key partner in the CPG industry.
Business Objectives
ROI impact
Influence Q3/Q4 2024 + H1 2025 revenue through an integrated activation during the CPG industry peak planning period.
Client relationships
Strengthen existing client relationships, whilst building new key relationships, that continue to position TikTok as a trusted partner.