An immersive brand experience for Toyota’s national dealers. 

To celebrate the launch of the All-New Corolla Hatch and excite the National Dealer Network, the ‘Ever Better’ National Dealer Conference brought to life Toyota’s focus on hybrid initiatives and automotive trends through a rich, immersive brand experience. 

Held in NSW’s Hunter Valley wine region, we created a program that encompassed reward, recognition, indulgence and entertainment through activities such as a ‘Paddock to Plate’-inspired cocktail party, a live stunt car performance to launch the Corolla Hatch, a pampering program for partners, and a black tie gala dinner. 

Almost 94% of attendees rated their experience as good or outstanding and 98% of attendees ranked their confidence in Toyota’s business strategy as either good or outstanding.