Bringing One Toyota Together
GPJ has been conceiving, curating, designing and executing Toyota’s Australia’s National Dealer Conferences for more than 30 years.
However, 2023 presented an opportunity to bring the extended network of Teammates (employees), Dealer Principals and front-line sales staff together for the first time for one unforgettable experience: Toyota Powerhouse.
Celebrating the strength of the business through its people, this multi-day, multi-sensory program included a series of bespoke, interactive displays that highlighted how each of the different divisions within the business contribute to its overall ongoing success — broadening knowledge across Toyota’s teams and further heroing the vital role they each play.
An awe-inspiring business plenary, combining automated staging, a massive LED screen and dynamic show craft to deliver an amazing line-up of ‘All-New’ product reveals, kicked off with an incredible Welcome to Country and Opening Performance featuring Australian indigenous guitarist Chris Tamwoy.
This was followed by a series of inspiring presentations and exciting new vehicle reveals that highlighted the future-focus of the Toyota Motor Corporation.
To cap off the event, a modern, sophisticated and elegant gala experience brought guests together for an evening of celebration with an iconic Australian band rocking the venue until closing.
Discussing the event with attendees in the days that followed:
82%
reported that they felt confident in Toyota’s overall launch plans following the event
83%
rated their National Dealer Conference experience 5 out of 5
91%
believe Toyota have created a market leading product with the All-New Corolla Cross