GAMIFIED EXPERIENCES DRIVE BEHAVIOUR CHANGE, NOT JUST ENGAGEMENT
GPJ POV

GAMIFIED EXPERIENCES DRIVE BEHAVIOUR CHANGE, NOT JUST ENGAGEMENT

Experiences have unmatched power to shift behaviours. This is why we do what we do at GPJ: meaningfully connect audiences with your brand to help you achieve your business goals. We listen to your objectives, work with the best people, and deliver extraordinary experience campaigns that leave a lasting impression. To achieve this, one thing …

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Experience Intelligence Live SXSW 
Experience Intelligence

Experience Intelligence Live SXSW 

On 18 April 2023, we hosted our inaugural Experience Intelligence Live event, which explored the latest experience marketing trends, including highlights from the recent SXSW in Texas. Our esteemed panel included Simon Cahill, Head of Marketing and Commercial Partnerships from SXSW, who shared insights on how to make an impact and stand out at SXSW …

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GPJ chats to ChatGPT about the experience economy
GPJ POV

GPJ chats to ChatGPT about the experience economy

Everyone is doing it, so we thought we would too. Chat to ChatGPT, we mean. So we asked ChatGPT some questions about the future of the experience economy and the answers may surprise you. It’s not over. It’s not outdated. It’s not going anywhere, any time soon. In fact, it is ever-evolving and “represents a …

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