Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue explores long-established norms are giving way to shifts in consumer preferences as they prioritise intimacy, authenticity, and storytelling.
As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …
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