Tag: Brand experiences

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THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES
GPJ POV

THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES

As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …

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