Tag: Experience Marketing

All Awards GPJ POV Media

Awards Jul 26 2024

Designed for Results: 2024 Awards

GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …

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GPJ POV Aug 16 2023

THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES

As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …

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