Sustainability is quietly entering its second act, leaving the green checkboxes and refillable water bottles behind for operationalised inclusion, circular design strategies, and measurable return. The brands that are leading the charge aren’t talking louder or more explicitly about sustainability, they’re designing smarter systems around it.
WHY 61% OF B2B MARKETERS ARE BLINDING THEMSELVES WITH THE WRONG EVENT METRICS Is experience marketing the real B2B differentiator? Marketing budgets are falling. But the real problem isn’t the cuts; it’s that over half of B2B marketers are spending the remaining money on high-value experiences only to justify them with low-value volume metrics. GPJ’s …
Retailers are building brand loyalty with fan-centric, wellness, and blind box experiences, while big box stores experiment with AI for automated efficiency.
Gen Z is embracing art, cultivating knowledge spaces, co-creating fandoms and reviving analog media as currencies of cultural influence and value in an AI-saturated era.
In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
Experiential culture is evolving—fans seek co-creation, listeners crave presence, travelers chase flavor, and transit becomes transformative. Across industries, consumers want deeper, more sensory, and participatory real-world connections.
GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
Blending purpose with presence in sports sponsorship is a winning formula. In 2025, brands are shifting toward more personalised and community-driven sports experiences, strategically leveraging premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism strategies.
Experiences are evolving, and so are the ways brands and consumers interact — from immersive cinematic adventures, to sober wellness gatherings, AI time manipulation, and content co-creation.
Brands are increasingly seeking more targeted and unique ways to create sought-after consumer experiences through high-touch tactics, experiential commerce and local collaborations
This edition explores how a year’s worth of emerging trends has cultivated a world of new truths shaping a world of new experiences.
Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue takes a look at ‘maxxing out’, straddling physical and digital realms, influencers’ growing influence, gaming one-ups — and so much more.
Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue takes a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call —and so much more.
Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue explores the art of disconnecting, celebrates pet-friendly experiences, and examines the blurred lines between online and IRL —and so much more.
In our latest Experience Intelligence report, we explore how brands are adapting to meet rising consumer expectations for authenticity and sustainability. From cutting-edge sports sponsorships and shifting tourism trends to new media engagement at the Olympics and the environmental impact of AI – discover how to stay ahead in a rapidly evolving landscape.
WE NEED TO DEMONSTRATE THE VALUE OF LIVE EXPERIENCES BEFORE IT’S TOO LATE The role that experience marketing plays in the marketing mix, as well as the business and commercial impact it can have, is an often hotly debated topic. Do live experiences really drive business results? In light of Gartner’s Annual CMO Spend Survey …
With the Olympics now over for another four years, it’s time to look back on the highlights and fondly recall the moments that made it memorable. However, when I try to do that, it’s extremely interesting which moments I recall the most vividly. Sure, there was incredible sporting prowess on show and those individuals deserve …
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …
Experience marketers should maintain a consistent, high-quality, and relevant presence across touchpoints, interactions, and experiences, writes Jessica Quiney.
Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue explores long-established norms are giving way to shifts in consumer preferences as they prioritise intimacy, authenticity, and storytelling.
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Is this the best B2B tech event in the world? Or the self-proclaimed biggest AI event of the year? These are just a few of the questions I had when boarding my plane from Sydney to San Francisco to join my US-based GPJ colleagues. It was easy to spot the attendees who were making their …
Experiences have unmatched power to shift behaviours. This is why we do what we do at GPJ: meaningfully connect audiences with your brand to help you achieve your business goals. We listen to your objectives, work with the best people, and deliver extraordinary experience campaigns that leave a lasting impression. To achieve this, one thing …
As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …
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