Experience Intelligence: From 2023 and Beyond
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Experience Intelligence: From 2023 and Beyond

As we dive into a new year at GPJ, our strategists reflect on the most interesting stories we covered in our monthly Experience Intelligence reports, which explore the latest insights and trends at the heart of today’s experiential world.. So, what were the top trends that defined 2023? Generative AI art spreading like wildfire. With …

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#DF23 : NOT YOUR EVERYDAY TECH CONFERENCE
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#DF23 : NOT YOUR EVERYDAY TECH CONFERENCE

Is this the best B2B tech event in the world? Or the self-proclaimed biggest AI event of the year? These are just a few of the questions I had when boarding my plane from Sydney to San Francisco to join my US-based GPJ colleagues. It was easy to spot the attendees who were making their …

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THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES
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THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES

As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …

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THREE TOP TIPS FOR YOUR NEXT EMPLOYEE EXPERIENCE
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THREE TOP TIPS FOR YOUR NEXT EMPLOYEE EXPERIENCE

Happier, engaged employees lead to better performance. This is why we are passionate about creating employee experiences that help you set your teams up for success. We know that the best employee experiences… Armed with this knowledge, check out our top tips to keep in mind when planning your next employee experience TOP TIP #1: …

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Diary of a Strategist
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Diary of a Strategist

GPJ is proud to be an agency of relentlessly curious creatives who share an innate passion for storytelling and a desire to better understand human behaviour. This month, one of our strategists, Aimee, has shared her diary for the events, lectures and talks she explored to fuel her creative thinking and unearth surprising insights.

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TRENDS IMPACTING THE TRAVEL & TOURISM INDUSTRY
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TRENDS IMPACTING THE TRAVEL & TOURISM INDUSTRY

As the dust begins to settle on the travel and tourism industry’s most challenging period, Praytell’s Zoe Watson and GPJ’s Jess Quiney sat down to chat about the major trends influencing travel marketers this year, where the biggest opportunities lay and what we can all learn to keep delivering work that works. Zoe: We’re about …

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Great storytelling is essential for the experiences of tomorrow
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Great storytelling is essential for the experiences of tomorrow

As the world transitions out of the global pandemic, the hybrid ways of living and working that we’ve grown accustomed to look like they’re here to stay. In fact, McKinsey recently conducted research indicating that Australian consumers intend to continue using digital means for activities that were done out of home pre-Covid, with online and …

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A realist in a virtual world (Part 3)
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A realist in a virtual world (Part 3)

The Metaverse is seen as the holy grail of the future of virtual platforms, with the power to unite all virtual worlds into one. In essence, this would mean users can freely move from one virtual world to the next, taking their personally designed avatar and wearing their NFT fashion purchased in multiple realms with …

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A realist in a virtual world (Part 2)
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A realist in a virtual world (Part 2)

When it comes to the decentralised platforms such as Decentraland or The Sandbox, one of the biggest problems for me is that their graphics are basic – very basic, like the kind of graphics (for those of us that remember) that were around in the 90s kind of basic. I’m guessing that the reason for …

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A realist in a virtual world (Part 1)
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A realist in a virtual world (Part 1)

The Metaverse. It seems like everyone is talking about it; how it’s the next big thing, how it will change everything from the internet to social media, to working, to life itself! Sounds like an amazing and exciting prospect, right? So, you can understand why behemoths like Meta (formally known as Facebook), Nvidia and Qualcomm …

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Brand purpose must evolve or risk extinction
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Brand purpose must evolve or risk extinction

2022, instead of marking the light at the end of the tunnel as many hoped it would, has already had more than its fair share of significant cultural moments that have shaken us all: more than six million lives have been lost as a result of the COVID-19 pandemic; ahead of the G20 Summit, we …

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