WHY 61% OF B2B MARKETERS ARE BLINDING THEMSELVES WITH THE WRONG EVENT METRICS Is experience marketing the real B2B differentiator? Marketing budgets are falling. But the real problem isn’t the cuts; it’s that over half of B2B marketers are spending the remaining money on high-value experiences only to justify them with low-value volume metrics. GPJ’s …
In our latest Experience Intelligence report, we explore how brands are adapting to meet rising consumer expectations for authenticity and sustainability. From cutting-edge sports sponsorships and shifting tourism trends to new media engagement at the Olympics and the environmental impact of AI – discover how to stay ahead in a rapidly evolving landscape.
WE NEED TO DEMONSTRATE THE VALUE OF LIVE EXPERIENCES BEFORE IT’S TOO LATE The role that experience marketing plays in the marketing mix, as well as the business and commercial impact it can have, is an often hotly debated topic. Do live experiences really drive business results? In light of Gartner’s Annual CMO Spend Survey …
With the Olympics now over for another four years, it’s time to look back on the highlights and fondly recall the moments that made it memorable. However, when I try to do that, it’s extremely interesting which moments I recall the most vividly. Sure, there was incredible sporting prowess on show and those individuals deserve …
Is this the best B2B tech event in the world? Or the self-proclaimed biggest AI event of the year? These are just a few of the questions I had when boarding my plane from Sydney to San Francisco to join my US-based GPJ colleagues. It was easy to spot the attendees who were making their …
Experiences have unmatched power to shift behaviours. This is why we do what we do at GPJ: meaningfully connect audiences with your brand to help you achieve your business goals. We listen to your objectives, work with the best people, and deliver extraordinary experience campaigns that leave a lasting impression. To achieve this, one thing …
As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …
Happier, engaged employees lead to better performance. This is why we are passionate about creating employee experiences that help you set your teams up for success. We know that the best employee experiences… Armed with this knowledge, check out our top tips to keep in mind when planning your next employee experience TOP TIP #1: …
GPJ is proud to be an agency of relentlessly curious creatives who share an innate passion for storytelling and a desire to better understand human behaviour. This month, one of our strategists, Aimee, has shared her diary for the events, lectures and talks she explored to fuel her creative thinking and unearth surprising insights.
As the dust begins to settle on the travel and tourism industry’s most challenging period, Praytell’s Zoe Watson and GPJ’s Jess Quiney sat down to chat about the major trends influencing travel marketers this year, where the biggest opportunities lay and what we can all learn to keep delivering work that works. Zoe: We’re about …
Everyone is doing it, so we thought we would too. Chat to ChatGPT, we mean. So we asked ChatGPT some questions about the future of the experience economy and the answers may surprise you. It’s not over. It’s not outdated. It’s not going anywhere, any time soon. In fact, it is ever-evolving and “represents a …
As the world transitions out of the global pandemic, the hybrid ways of living and working that we’ve grown accustomed to look like they’re here to stay. In fact, McKinsey recently conducted research indicating that Australian consumers intend to continue using digital means for activities that were done out of home pre-Covid, with online and …
The Metaverse is seen as the holy grail of the future of virtual platforms, with the power to unite all virtual worlds into one. In essence, this would mean users can freely move from one virtual world to the next, taking their personally designed avatar and wearing their NFT fashion purchased in multiple realms with …
When it comes to the decentralised platforms such as Decentraland or The Sandbox, one of the biggest problems for me is that their graphics are basic – very basic, like the kind of graphics (for those of us that remember) that were around in the 90s kind of basic. I’m guessing that the reason for …
The Metaverse. It seems like everyone is talking about it; how it’s the next big thing, how it will change everything from the internet to social media, to working, to life itself! Sounds like an amazing and exciting prospect, right? So, you can understand why behemoths like Meta (formally known as Facebook), Nvidia and Qualcomm …
At our core, GPJ creates human-centred experiences – in any format, on any channel – that connect brands with their audience in order to achieve their business goals. Building awareness, fostering interest and securing your audience’s attendance to an upcoming experience (in-person, hybrid or virtual) is a challenge for any marketer and yet key to …
2022, instead of marking the light at the end of the tunnel as many hoped it would, has already had more than its fair share of significant cultural moments that have shaken us all: more than six million lives have been lost as a result of the COVID-19 pandemic; ahead of the G20 Summit, we …
What do seat belts, bulletproof vests, medicinal research, office room temperature, hard hats, power tools, voice recognition, pianos and smartphones all have in common? They have all been designed, tested, and trialled in accordance with the average male size, tone, and weight. At each and every stage of any woman’s life and career, gender inequity acts as a metaphorical …
Introducing the GPJ ANZ DEIB Initiative “What does the B stand for?” – is a question I’ve been asked a few times when talking about the ANZ GPJ DEIB Initiative. “Is it the Diversity Equity & Inclusion Board?!”No, it’s not. “B is for Belonging”… it is the litmus test for ensuring that the efforts around …
GPJ creates experiences that inspire people to change the world. This is our purpose. It is why we do what we do. Our team passionately believes that experiences, ones that are designed with people at the heart, have phenomenal power to inspire action, and just sometimes, even change the world. And while this purpose statement …
In response to COVID-19, as organisations restructured and ‘pivoted’ (everybody drink), we also witnessed the biggest shift in HOW we work that any of us have ever seen. Overnight, offices became ghost towns as we started a world-wide working from home (WFH) experiment. While there had been a growing number of organisations offering flexible working arrangements, …
How live experiences can help brands create a lasting impression. There are countless ways to measure ROI when it comes to marketing tactics; but harder to define, and even harder to quantify, is the ability for a brand to create a lasting impression on their audience. COVID-19 reshaped the world overnight, forcing many brands to …
COVID-19 arrived quickly, abruptly and the impact on business has been exponential. The change that we felt in the experience and event industry was seismic and immediate. Our purpose has always been simple: we create experiences that inspire people to change the world. Our job is to bring people together. However, in a world where social …
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